Gartner Research

Market Trends: Customer Lifetime Value Helps CSPs Achieve Key Strategic Objectives

Published: 20 March 2017

ID: G00311244

Analyst(s): Rishi Tejpal, Jasbir Mann


Reducing brand loyalty, declining profits and importance of customer experience are driving CSPs' to focus on high-value customers. Technology product marketing leaders can leverage this research to understand how customer lifetime value can be used to reduce churn and uplift revenue.

Table Of Contents


Market Trend

  • Rationale for Using Customer Lifetime Value
    • What Is Customer Lifetime Value?
  • Customer Lifetime Value Impacts Key Strategic Objectives of CSPs
    • Churn Management
    • Revenue Uplift
    • Improved Customer Experience
  • CLV-Related CSP Use Cases

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