Gartner Research

Market Guide for Content Marketing Platforms

Published: 28 March 2017

ID: G00292752

Analyst(s): Christopher Ross , Kirsten Newbold-Knipp


Marketing leaders charged with content marketing need to improve production efficiencies and content quality, and deliver a quantifiable business impact. This Market Guide defines the content marketing platform ecosystem and identifies providers that enable scalable modern content marketing.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Contently
  • Curata
  • DivvyHQ
  • Kapost
  • Mintent (formerly Marketing.AI)
  • NewsCred
  • Percolate
  • ScribbleLive
  • Skyword

Market Recommendations

Gartner Recommended Reading

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