Gartner Research

Gartner Magic Quadrant for Global Digital Marketing Agencies

Summary

As traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. Start your agency search with these detailed insights.

Published: 20 March 2017

ID: G00303884

Analyst(s): Jay Wilson , Lizzy Foo Kune , Christopher Ross

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Cognizant
    • Deloitte Digital
    • DigitasLBi
    • Epsilon
    • Havas Worldwide
    • Huge
    • IBM iX
    • iCrossing
    • Isobar
    • Merkle
    • Mirum
    • MRM//McCann
    • OgilvyOne Worldwide
    • Possible
    • Proximity
    • PwC Digital Services
    • R/GA
    • SapientRazorfish
    • VML
    • Wunderman
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Agency Capabilities Evolve to Meet Broader Brand Needs
  • The Merging of Consulting and Creative Challenges Culture
  • Technology Orchestration Drives Agency Differentiation
  • The Endgame
  • Selecting the Right Agency for Your Business
  • Agencies to Watch

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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