Gartner Research

How Marketers Reach Audiences Using Snapchat

Published: 22 March 2017

ID: G00323304

Analyst(s): Elizabeth Shaw

Summary

Some companies have found success by marketing on Snapchat, but the platform isn't a fit for every marketer. Marketing leaders eager to reach the hyperconnected Gen Y and Gen Z audiences should consider partnering with Snapchat for advertising services, while building out their owned media presence.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Build an Owned Media Presence on Snapchat
  • Advertise on Snapchat to Reach Engaged Audiences at Scale

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