Gartner Research

Digital Business Service Success Driven by Alignment to Business Outcomes

Published: 23 March 2017

ID: G00323759

Analyst(s): Allie Young, Julie Short, Patrick Sullivan


Service providers have not fully capitalized on digital demand due to their inability to communicate value and differentiate themselves. Technology business unit leaders looking to exploit IT services market dynamics should approach digital business services by focusing on business outcomes.

Table Of Contents


  • Introduction
  • Defining Digital Business
  • Five Subsectors of the Digital Business Service Market
    • Business Outcome Desired: Business Model Reinvention
    • Business Outcome Desired: Operating Model Transformation
    • Business Outcome Desired: Business Function Optimization
    • Business Outcome Desired: Digitization
    • Business Outcome Desired: Digital Operations
  • Providers' Response to the Digital Business Service Market
    • Providers of Digital Business Services

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