Gartner Research

Market Share Analysis: PCs, Ultramobiles and Mobile Phones, Worldwide, 2016

Published: 24 March 2017

ID: G00323721

Analyst(s): Anshul Gupta , Roberta Cozza , Mikako Kitagawa


Strong Chinese players like Lenovo, Huawei, Oppo and BBK are challenging incumbent leaders in all device categories, taking more shares. Technology strategic planners should use this report to explore competitive forces driving market changes and top players' strategies.

Table Of Contents

Market Share Data

Overall Market Segment Performance Analysis

  • PC and UMP
    • Gartner's Take
    • Recommendations
  • UMB and UMU
    • Gartner's Take
    • Recommendation
  • Mobile Phones
    • Gartner's Take
    • Recommendations

Top Vendors Analyzed

  • Samsung
    • Gartner's Take
  • Apple
    • Gartner's Take
  • Huawei
    • Gartner's Take
  • Lenovo
    • Gartner's Take
  • Oppo
    • Gartner's Take

Mergers and Acquisitions

Gartner Recommended Reading

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