Gartner Research

Market Insight: The Future Personal Technology Buying Experience Will Change

Published: 24 March 2017

ID: G00317680

Analyst(s): Anshul Gupta


Wider product alternatives, growing product complexities and rising buyer expectations will tarnish consumer buying experiences in the future. Technology product marketing leaders need to create innovative future buying experiences to outsell their competition.

Table Of Contents


  • Buying Experience Becoming a Key Differentiator
    • Step 1 — Simplify Shopping
    • Step 2 — Help Showcase/Visualize Product Value at Point of Sale of Online and Offline Retail
    • Step 3 — Maximize Benefits

Background and Context

The Impact


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