Gartner Research

Understand Your Customer's Cloud Adoption Phase to Create Compelling Value

Published: 24 March 2017

ID: G00319784

Analyst(s): Mike Dorosh


There are five phases of customer adoption in any market. Technology product marketing leaders of cloud service providers must understand the adoption phases of both the overall cloud market and specific customers to deliver effective and compelling value.

Table Of Contents
  • Key Challenges



  • Understand the Motivations and Needs of Customers Through the Lens of Their Adoption Phase
    • Five Phases of Customer Adoption
    • Align Your Solution to the Customer and the Market Phase

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