Gartner Research

Market Guide for Social Analytics for Marketing Leaders

Published: 27 March 2017

ID: G00296185

Analyst(s): Jay Wilson , Christi Eubanks , Jenny Sussin

Summary

Marketing leaders recognize that social analytics tools are a critical component of their marketing stack. There is increasing parity in the social analytics market. When selecting vendors, marketing leaders must understand how social data will support marketing as well as the broader organization.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Use Cases
  • Customer Geographies
  • Vertical Expertise
  • Command Center Offering
  • Pricing

Representative Vendors

  • Adobe
  • Brandwatch
  • Clarabridge
  • Crimson Hexagon
  • Digimind
  • Ground Signal
  • Microsoft
  • NetBase
  • Oracle
  • Salesforce
  • Simply Measured
  • Sprinklr
  • Synthesio
  • Sysomos
  • Talkwalker

Market Recommendations

Appendix

Gartner Recommended Reading

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