Interactions with wearables or IoT endpoints in smart environments such as the connected home, car or smart workplaces will be driven increasingly by no-screen UIs aided by VPAs. Technology strategic planners must shift to a multimodal design approach to create a superior customer experience.
Impacts and Recommendations
- As customer experiences go to a personal universe of sensor and cloud-based devices less reliant on screens for touch input, technology strategic planners need to prepare for a market by 2020 where zero-touch UIs will be available on two billion devices and IoT endpoints
- With voice as the most natural interface for devices with no screens, technology strategic planners need to look for expertise in natural-language processing and deep learning to create the best customer experience
- The move toward zero-touch UIs shifts the design focus from the single-device UI to designing for multimodal and multidevice customer experiences; technology strategic planners must ensure a highly user-centric design approach across the entire product development process
Gartner Recommended Reading
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.