Gartner Research

What's Hot in Digital Commerce for Marketers in 2017

Published: 06 April 2017

ID: G00320054

Analyst(s): Jennifer Polk

Summary

From conversational commerce to dynamic personalization, digital commerce innovations that improve customer engagements are getting results. Which techniques are effective, and how can marketing leaders apply them? Consider these trends to foster profitable customer relationships.

Table Of Contents

Analysis

  • Customer Journey Analytics
    • Why It's Hot
    • What We're Seeing
  • Dynamic Personalization
    • Why It's Hot
    • What We're Seeing
  • Thing Commerce
    • Why It's Hot
    • What We're Seeing
  • Subscription Models
    • Why It's Hot
    • What We're Seeing
  • Online Marketplaces
    • Why It's Hot
    • What We're Seeing
  • Conversational Commerce
    • Why It's Hot
    • What We're Seeing
  • Augmented Reality/Virtual Reality
    • Definition
    • Why It's Hot
    • What We're Seeing

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