Gartner Research

Blue Martini CRM Marketing Solutions

Published: 30 October 2003

ID: G00109272

Analyst(s): Kathleen Taggart, Rochelle Shaw


Blue Martini Marketing comprises applications for campaign management, relationship marketing, business intelligence, and content and catalog management.

Table Of Contents
  • Corporate Headquarters
  • Overview
  • Analysis
  • Pricing
    • GSA Pricing
  • Competitors
    • E.piphany
    • PeopleSoft
    • SAP
    • SAS
    • Siebel
    • Teradata, a Division of NCR
  • Strengths
    • Dynamic Customer Interaction
    • IBM WebSphere Edition
    • Back-Office Integration
  • Limitations
    • Industry Vertical Niche Player
    • No Specific Event-Planning Module
    • Recommended Gartner Research
  • Insight

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