Gartner Research

Business Alignment Will Need to Be Redefined to Deliver Successful Digital Experiences

Published: 05 April 2017

ID: G00325680

Analyst(s): Brian Prentice


People's experience using digital solutions is becoming a leading indicator of solution business value versus a lagging satisfaction indicator. By engaging directly with intended stakeholders, CIOs can shift from responding to management-led business requirements to initiating business requirements.

Table Of Contents
  • Impact


Impact and Recommendations

  • Experience is gaining greater emphasis as a leading indicator of digital business success, forcing CIOs to redefine the idea of successful IT-business alignment to include the discovery of potential digital solutions through direct interaction with stakeholders
    • Business Alignment Has Been Turning LOB Managers Into Their Own Worst Enemies
    • Discover Business Value by Looking at the Business From the Employees' Perspective

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.