Gartner Research

Business Alignment Will Need to Be Redefined to Deliver Successful Digital Experiences

Published: 05 April 2017

ID: G00325680

Analyst(s): Brian Prentice

Summary

People's experience using digital solutions is becoming a leading indicator of solution business value versus a lagging satisfaction indicator. By engaging directly with intended stakeholders, CIOs can shift from responding to management-led business requirements to initiating business requirements.

Table Of Contents
  • Impact

Analysis

Impact and Recommendations

  • Experience is gaining greater emphasis as a leading indicator of digital business success, forcing CIOs to redefine the idea of successful IT-business alignment to include the discovery of potential digital solutions through direct interaction with stakeholders
    • Business Alignment Has Been Turning LOB Managers Into Their Own Worst Enemies
    • Discover Business Value by Looking at the Business From the Employees' Perspective

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