Published: 05 April 2017
ID: G00320046
Analyst(s): Lillian Tay, Ranjit Atwal , Annette Zimmermann , Tuong Nguyen , Bruno Lakehal , Tracy Tsai , Anthony Mullen , Mikako Kitagawa , Annette Jump , CK Lu , Roberta Cozza
Total end-user spend for all devices will show growth, reaching $737 billion by 2021. The device market is transforming, with user value and convenience derived from devices overriding pure price as the criteria for buying. End-user spending will increase through 2020, but total units will not.
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