Gartner Research

Gartner Mobile Marketing Scenario, 2017

Published: 06 April 2017

ID: G00308309

Analyst(s): Mike McGuire


Marketing leaders focused on mobile want to converge disparate tactics into a coherent, mature program. A winning program will take advantage of the key trends that are shaping the mobile marketing landscape.

Table Of Contents
  • Mobile Marketing Succeeds by Linking Consumers' Online and Offline Selves
  • Mobile Marketing Is Founded on Analytics
  • Mobile Marketing Must Be Trustworthy to Be Effective
  • Don't Confuse Proximity With Permission
  • Mobile Marketing Delivers Value for the Customer

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