Gartner Research

2017 CEO Survey: IT Service Providers Must Enable Clients to Clarify Their Digital Business Ambition or Risk Irrelevance

Published: 06 April 2017

ID: G00326331

Analyst(s): Tomas Nielsen , Julie Short, Don Scheibenreif


CEOs will reduce investment in business consulting services in 2017, signaling a preference to build digital businesses themselves. Technology business unit leaders must help clients clarify their digital business ambition to mitigate top-line revenue risks for digital business consulting services.

Table Of Contents


  • CEOs Indicate Reduced Investment in Consulting Services and a Desire to Build — Not Buy — Digital Capabilities
  • Five Key Elements of Digital Business Ambition Will Drive Success in the DBCS Market
  • Five Key Services Drive Client Digital Ambition
  • Link CEOs' Business Priorities, Outcomes and KPIs Within the Context of Gartner's Digital Business Service Framework

Background and Context

The Impact


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