Gartner Research

Gartner Glossary of Essential Marketing Terms

Published: 07 April 2017

ID: G00326293

Analyst(s): Anna Maria Virzi , Jake Sorofman


Marketing leaders managing complex programs need to master an evolving industry lexicon. Reduce confusion and improve the effectiveness of communications among your teams and stakeholders by promoting a clear understanding of popular marketing terms with these definitions.

Table Of Contents


  • A
    • A/B and Multivariate Testing
    • Account-Based Management
    • Advocacy Marketing
    • Attribution Modelling
    • Augmented Reality (AR)
  • B
    • Beacon
  • C
    • Community Management
    • Content Marketing Platform
    • Creative Management Platform
    • Customer Acquisition Cost (CAC)
    • Customer Analytics
    • Customer Data Platform
    • Customer Effort Score (CES)
    • Customer Experience (CX)
    • Customer Journey
  • D
    • Data Management Platform
    • Demand-Side Platform
    • Digital Asset Management
    • Digital Commerce
    • Digital Marketing Analytics
    • Digital Marketing Hub
    • Dynamic Creative Optimization
  • E
    • Emotion Detection
    • Event-Triggered Marketing
    • Experiential Marketing
  • F
    • Facial-Recognition Targeting
  • G
    • Gamification
  • I
    • Idea Management
    • Internet of Things (IoT)
  • L
    • Lead Management
    • Lifetime Value (LTV)
    • Loyalty Marketing
  • M
    • Marketing Automation
    • Marketing Qualified Lead (MQL)
    • Marketing Technology Integrators
    • Martech
    • Mobile Marketing Analytics
    • Mobile Marketing Platform
    • Mobile Wallet
    • Mobile-Optimized Website
    • Multichannel Marketing
    • Multitouch Attribution (MTA)
  • N
    • Native Advertising
    • Native Mobile Application
    • Natural-Language Processing (NLP)
  • P
    • Persona
    • Personalization Platform (Site-Side Optimization)
    • Predictive Analytics
    • Product Information Management
    • Product Recommendation Engine
    • Programmatic Media Buying
  • R
    • Real-Time Bidding
    • Responsive Design
    • Retargeting
  • S
    • Social Listening and Analytics
    • Social Marketing Management
    • Social Network Analysis (SNA)
  • T
    • Tag Management
  • U
    • User Experience (UX) Design
  • V
    • Virtual Reality (VR)
    • Voice of the Customer (VoC) Tools
  • W
    • Web Content Management (WCM)

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