Gartner Research

Positioning Is Essential for Any Disruptive Business Move

Published: 07 April 2017

ID: G00326711

Analyst(s): Hank Barnes , Lars Van Dam


Many technology business unit leaders aim to create disruptive strategies that impact growth and valuations. Framing the strategic intent of a business move is difficult but essential to alignment. This research empowers transformational leaders with methods to test disruption and ensure alignment.

Table Of Contents



  • Step 1 — Apply Positioning to Capture Strategic Intent
  • Step 2 — Test Strategic Moves With Gartner's Disruptor Assessment Methods
    • Method 1 — Understand Key Elements of Disruption in the Positioning Framework
    • Method 2 — Test the Dynamics of a Disruptive Business Move
  • Step 3 — Analyze an Example — The Anatomy of a Disruptor: AWS
  • Step 4 — Drive Alignment and Engagement With a Technique That Provides Clarity and Context for the Disruption


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