Gartner Research

Supply Chain Leaders Face Critical Task in Cracking Down on Counterfeits

Published: 10 April 2017

ID: G00328239

Analyst(s): Andrew Stevens , John Johnson


Counterfeit products plague the global supply chains of online retailers and manufacturers, and can severely damage brand reputation. This research shows supply chain leaders how they can take a larger role to lessen the impact of counterfeit products.

Table Of Contents
  • Key Challenges


  • Counterfeiting Across Global Online Retailers


  • Initiate Anti-Counterfeiting Initiatives and Strategies
  • Engage Colleagues to Help Mitigate the Reputational Risk of Counterfeiting
  • Align Your Initial Anti-counterfeiting Strategy Alongside Risk Management Initiatives
  • Build Collaborative Partnerships to Share Common Threats
  • Develop Pilots and Capabilities to Connect Key Stakeholders and Eliminate Counterfeit Products

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