Gartner Research

Best Practices for Life Science CIOs to Leverage Physician Social Media Platforms

Published: 11 April 2017

ID: G00303096

Analyst(s): Stephen Davies

Summary

Life science CIOs can enhance their digital strategy by integrating physician social media in their multichannel CRM platforms. Doctors' increasing use of smartphones, mobile apps and tablets, along with engagement through physician social media platforms, offers a way to leverage this opportunity.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Engage With Brand Leaders
  • Integrate Physician Social Media Interactions Into Customer 360 Platform
  • Engage Early With Legal and Compliance Leaders

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