Gartner Research

Master Four Types of Strategy to Perfect Your Digital Transformation

Published: 13 April 2017

ID: G00326340

Analyst(s): Frank Buytendijk , Mike Rollings , Thomas Oestreich


One of the key questions facing CIOs when creating and executing a comprehensive strategy is, "How do we achieve our strategic objectives?" The answer lies in identifying which type of strategy is best-suited to your initiative — one based on experiments, options, choices or improvements.

Table Of Contents
  • Key Challenges


  • How the Four Types of Strategy Relate


  • Master Strategy as Conducting Experiments
  • Master Strategy as Creating Options
  • Master Strategy as Making Choices
  • Master Strategy as Improving the Status Quo

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