Gartner Research

Research Roundup: Hybrid PCs, Wearables, Connected Home — Personal Tech Marketing Needs to Change

Published: 13 April 2017

ID: G00328036

Analyst(s): Meike Escherich, Amanda Sabia

Summary

Our 2016 survey data shows that we are at a point where there is too much personal tech with too little integration. Here, we highlight survey-based research for technology product marketing leaders wanting to transition their messages from what's technically possible to what's meaningful to users.

Table Of Contents

Analysis

Research Highlights

  • PCs, Mobile Phones and Tablets: Your Buyers Want to Try Something New
  • Wearables: Switch the Message to "Lifestyle Management"
  • Connected Homes: Advertise the Integrated Experience
  • Entertainment: Original Content Will Prove the Differentiating Factor
  • Devices at Work: Employees Want Greater Mobility
  • Branding: Re-imagine Your Key Focus

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