Gartner Research

Online Availability: How to Measure and Leverage Its Importance in Driving Growth

Published: 18 April 2017

ID: G00324367

Analyst(s): Simon Bailey


Growing online sales volumes necessitate an increased focused on online product availability. This research tells supply chain leaders responsible for improving customer service how to define and measure online availability and why it is a particularly important tool to drive growth.

Table Of Contents
  • Key Challenges



  • Measure OLA for the Products You Sell on Your Own Online Platforms by Creating Clear Definitions and Metrics That Go Beyond In-Store OSA
  • Unlock Online Sales Opportunities as a Brand Owner by Learning How to Track OLA of Your Products on Others Parties' Websites
  • Build a Strong Business Case for OLA Measurement by Being Clear on Why Online Availability Is Even More Impactful to Customer Lifetime Value than OSA
    • Brand Loyalty
    • Retailer Action

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