Gartner Research

Market Trends: Prepare Now to Smooth the Inevitable Transition to a Subscription-Based Business Model

Published: 19 April 2017

ID: G00330396

Analyst(s): Adam Woodyer , Laurie Wurster , JP Corriveau


Cloud adoption and open source lead the move to subscriptions and away from the license plus maintenance business model — a big shift that alters business and client relationships. To prepare for the financial impact, technology strategic planners must consider strategic factors.

Table Of Contents


Market Trend

  • The Move to Subscriptions
    • What Is a Subscription Model?
    • The Reasons for the Shift
  • Many Provider Benefits, at a Cost
  • Buyer Trend
    • Understanding the Buyer Journey
    • What Technology Strategic Planners at Providers Should Do

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