Gartner Research

Future of Experience: Tap Into Gen Z's Ethos to Revamp the Retail Workplace

Published: 18 April 2017

ID: G00323613

Analyst(s): Kelsie Marian


Gen Z, born between 1995 and 2010, is the largest group of upcoming consumers and employees globally. These tech-native individuals will transform consumption and work. Retail CIOs must tap into Z's ethos to create organizations that are ready to leverage their talent to create market growth.

Table Of Contents


  • Key Finding No. 1: Generation Z's Unique and Powerful Attributes Will Become the Foundation for Your Digital Workplace Strategy
    • Characteristics of Gen Z Attributes
  • Key Finding No. 2: Retailers Will Not Be Able to Grow Market Share in a Rapidly Changing Digital World Unless They Build Collaborative Workplace Environments That Leverage the Skills and Insight of Gen Z
  • Key Finding No. 3: Experiment With Technologies Such as Social Employee Recognition Systems and Virtual Personal Assistants to Foster Learning Environments Where Multigenerational Groups Gain Knowledge From One Another

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