Gartner Research

Market Trends: How to Compete in a Market Dominated by Hyperscale Providers

Published: 18 April 2017

ID: G00314648

Analyst(s): Craig Lowery , To Chee Eng


Hyperscale vendors, such as AWS and Microsoft Azure, are the clear market leaders in cloud IaaS. This report advises technology strategic planners at cloud technology and service providers how they can compete more effectively.

Table Of Contents


Market Trend

  • Competition in Cloud IaaS Shifting Toward Managed Services
  • Market Structure Trend
    • Providers Converging on Higher-Level Services, With More Automation and Support for Hyperscale Providers
  • Buyer Trend
    • Buyers Seek Value Beyond Infrastructure, Including Cloud-Related Managed and Professional Services
  • Regional Trend
    • Regional and Local Players Compete on Direct Presence

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