Gartner Research

Tech Go-to-Market Toolkit: Select the Right Channel Partners for Resell and Support

Published: 19 April 2017

ID: G00327426

Analyst(s): Mark Paine


Selection of the right channel partners is essential for TSPs to thrive. Technology business unit leaders responsible for partner recruitment should use this Toolkit to carry out a structured and objective partner selection process to improve the likelihood of long-term profitable partnerships.

Table Of Contents

When to Use

  • Which TSPs Should Use the Toolkit?

Downloadable Attachments

  • Directions for Use
    • Introduction
    • Using the Tool
    • Interpreting the Results
  • Example Channel Selection
    • Results

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.