Gartner Research

China Summary Translation: 'Digital Commerce Technologies Primer for 2017'

Published: 20 April 2017

ID: G00328153

Analyst(s): Adrian Lee , Jason Daigler

Summary

Selling products and services online to consumers and businesses presents companies with new opportunities and risks. Application leaders responsible for digital commerce must align their strategy with business goals in order to make the right technology decisions.

Table Of Contents

报告摘录

  • 范围
  • 主要挑战与 Gartner 所能提供的帮助
    • 如何根据本公司的数字化业务项目制定数字化商务战略?
    • 如何选择数字化商务平台以实现业务目标、提高敏捷性和降低总体拥有成本?
    • 应当实施数字化商务生态体系的哪些组成部分?
    • B2B 和 B2C 销售有哪些重要趋势?

Digital Commerce Technologies Primer for 2017

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I develop a digital commerce strategy that aligns with my company's digital business initiatives?
    • How do I select a digital commerce platform that will help me meet my business goals, improve agility and reduce my total cost of ownership?
    • Which digital commerce ecosystem components should I pursue?
    • What trends do I need to know about to stay relevant in B2B and B2C selling?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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