Gartner Research

Willful Disruption: An Intent-Based Model for Analyzing Digital Disruption

Published: 26 April 2017

ID: G00327543

Analyst(s): Daryl Plummer , David Smith


Willful disruption can show how organizations use one or more of five intentional styles to disrupt others or to respond to digital disruption around them. CIOs should work with their chief strategy officers to understand intent to properly formulate their reactions to the disruption.

Table Of Contents


  • The Five Models in Real World Use
    • Offensive Strategy — Innovation-Focused
    • Defensive Strategy — Competition-Focused
    • Serendipitous. No Specific Goal. Serendipity
    • Destructive — Also With No Specific Goal
    • Self-Disruptive
    • Multimode Is the Norm
    • Follow the Money

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