Gartner Research

China Summary Translation: 'Market Insight: Tencent's WeChat Platform Disrupts 24-Hour User Scenarios'

Published: 27 April 2017

ID: G00326990

Analyst(s): CK Lu


WeChat originated as a messaging app and has evolved into a 24-hour user platform with more than 800 million users. Technology product management leaders should look to cooperate or compete with WeChat in order to enhance the customer experience.

Table Of Contents



Market Insight: Tencent's WeChat Platform Disrupts 24-Hour User Scenarios

  • Key Findings
  • Recommendations


Background and Context

  • Many Chinese Service Providers Remained Single-Purposed and Failed to Become Digital Disruptors
  • Mobile Wallet Adoption Fueled WeChat to Transform From a Messaging App to a Digital Disruptor

The Impact

  • Social Worthiness — WeChat Is the New Personal Bank
  • Global Payment — WeChat Is the New Credit Card
  • Social Promotion — WeChat Is the New Press
  • Conversational AI platform — WeChat Is the New App Store, OS and VPA


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