Gartner Research

How to Alleviate Potential Future Survey Fatigue

Published: 28 April 2017

ID: G00322996

Analyst(s): Jim Davies


Survey fatigue cannot be ignored, and application leaders that adopt a complacent approach to feedback capture will struggle to achieve their customer experience objectives over the next five years as a result of an ever-diminishing volume of poor-quality feedback data.

Table Of Contents
  • Key Challenges



  • Apply Best Practices to the Delivery of Traditional Surveys
  • Make the Feedback Process Not Appear Like a Traditional Survey
  • Close the Loop to Ensure Long-Term Participation and Maximum Business Impact

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