Gartner Research

Storytelling in Three Acts: A Guide to Persuasive Communications

Published: 24 April 2017

ID: G00308648

Analyst(s): Ed Gabrys , Bruce Robertson


CIOs continuously promote complicated and technical concepts when attempting to inspire and engage enterprise partners, only to face confusion and resistance. Use a three-act structure of storytelling to turn opposition into attention, engagement and fascination.

Table Of Contents
  • Key Challenges



  • Look to Storytelling When Your Approach to Communication and Promotion Isn't Working
  • Learn From the World's Best Storytellers: Use a Three-Act Structure to Convey Your Story
  • Persuade the Mind by Connecting to the Heart
  • Keep the Message Focused

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