Gartner Research

Tech Go-to-Market: Staffing for Success When Entering New Geographic Markets

Published: 24 April 2017

ID: G00314488

Analyst(s): Ed Cordin

Summary

Poor staffing strategies when entering new geographic markets can lead to failure. Today's commonly adopted approaches often heighten risk rather than reduce it. This research empowers technology business unit leaders with fresh methods to review and enhance their approach.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Increase (and Maintain) Your Oversight
  • Ensure Strategic and Situational Clarity
  • Choose Your Lead Commercial Function Thoughtfully
  • Use Commercial Structure as a Host for Enabling Staffing Success

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