Gartner Research

Disruptors Impact Corporate Strategy, Including M&As: Apply Four Steps to Improve Success Odds

Published: 24 April 2017

ID: G00326781

Analyst(s): Lars Van Dam


Organizations do not recognize the significance of disruption until the impact is experienced firsthand. Technology business unit leaders must apply new methods to evaluate, anticipate or enact disruptive moves. Transforming their approach to an organic or M&A strategy is essential.

Table Of Contents


  • Example Disruptors, Their Strategic Intent and the Reactions
    • Risks to Core Profit Engines
  • Step 1: Clarify Strategic Intent, Employing One of Three Gartner Methods
    • Method A: Strategy Innovation Lens
    • Method B: Test Disruption Through a Positioning Framework
    • Method C: Digital Business Method
  • Step 2: Transform Measurement Approaches for Organic and M&A Moves Using New Methods
    • New Metrics Are Needed for Disruptors Such as SaaS
  • Step 3: Identify the Required Skills to Evaluate Disruptive Moves and Their Likely Impact on the Business
    • Data Science Skills Will Be Essential to Corporate Strategy and M&As
    • Investment in Human Capital, Design Thinking and Culture
  • Step 4 — Determine Your Company's Role With Respect to Disruption


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