Gartner Research

Market Guide for Unified Price, Promotion and Markdown Optimization Applications

Published: 25 April 2017

ID: G00302337

Analyst(s): Robert Hetu

Summary

Product pricing is a critical component of the customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is elusive. Retail CIOs can use this research to learn the state of the market, assess their readiness and identify the key technology providers.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Market Introduction
    • Vendor Profiles

Market Recommendations

Gartner Recommended Reading

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