Gartner Research

Effective Communication and Influence Strategies for Data and Analytics Leaders

Published: 26 April 2017

ID: G00326361

Analyst(s): Mike Rollings


Ineffective communication and influence routinely derail data and analytics leaders' ability to develop buy-in, gain traction in their role and change behavior. They can succeed by devoting regular attention to guiding individuals and associated agreement networks through four influence stages.

Table Of Contents
  • Key Challenges



  • Create a Communication and Influence Plan for Each Major CDO Initiative
  • Identify Who to Influence, How to Reach Them and Why
    • Use Influence Stages and Prescriptions to Determine the Type of Influence Required
  • Create an Influence Model to Identify Reusable Influence Scenarios
  • Curate Reusable Assets to Support Influence Objectives

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