Cloud platform providers (that is, IaaS/PaaS providers Amazon Web Services, Google, IBM and Microsoft) are expanding go-to-market strategies through marketplaces. Technology business unit leaders must evaluate the pros and cons of joining these marketplaces, as well as which ones to participate in.
- The Scale and Complexity of Cloud Platform Marketplaces Are Different
- Buyers Are More Accepting of Cloud Platform Marketplaces
- Marketplaces Will Drive and Deliver Changes in Technology Selling, Buying and Channel Practices
- What's New and Different About Cloud Platform Marketplaces?
- Long-Term Impact on the Channel
- Different Drivers for Different Cloud Platform Marketplaces
- Manage Expectations by Understanding the Intent, Functionality and Reach of Marketplaces
- Cloud Marketplaces Are Not All Created Equal
- Key Issues for ISVs in Marketplace Choice
- Obtain Appropriate Marketing and Lead Management From Marketplaces to Maximize GTM Impact
- Seek Benefits Such as Reduced Discounting and Leaner Sales Teams Through Marketplace Participation
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