Gartner Research

Optimize Messaging's Role in Your Mobile Marketing Strategy

Published: 03 May 2017

ID: G00320158

Analyst(s): Charles Golvin

Summary

Messaging, the original mechanism for mobile marketing, now takes many forms, each with its own strengths and weaknesses. Marketing leaders can strike a balance between customer convenience and marketing objectives by employing the right mix of messaging solutions.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Build the Appropriate Arsenal of Messaging Experiences
  • Implement More Granular Communications Preference Settings
  • Construct a Foundation of Efficient and Convenient Transactions

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