Gartner Research

The Gartner Scenario for Digital Application Software Providers: How Digital Business Redefines the Buyer-Seller Relationship

Published: 04 May 2017

ID: G00321964

Analyst(s): Dennis Gaughan , Julian Poulter , Bianca Granetto

Summary

The needs of all businesses as they respond to changing customer demand continue to evolve. Technology and digital applications play an increasingly key role in how the buyer and seller relate and interact.

Table Of Contents

Overview

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