Gartner Research

Market Trends: Why the Cloud Is the Place for Your Next Business Analytics Offering

Published: 04 May 2017

ID: G00314835

Analyst(s): Alys Woodward , Joao Tapadinhas

Summary

Business analytics was late to the cloud but is now becoming well-established. Technology product management leaders must understand that the cloud is the place for vendor innovation in business analytics, due to their customers' cloud-first strategies, data gravity and large-scale data platforms.

Table Of Contents

Introduction

  • Business Analytics Is Late to the Cloud
  • The Cloud Business Analytics Market Needs Cloud Acceptance and Data Gravity

Market Trend

  • Cloud Maturity Will Drive Cloud Business Analytics Maturity
  • A Rise in Subscription Pricing Will Correlate With Cloud Business Analytics Growth
  • Market Structure Trend
    • The Market Structure Is Slowly Evolving Toward a Greater Proportion of Cloud Revenue
  • Regional Trend
    • Regulation in Western European Markets Slows the Adoption of the Cloud

Vendors to Watch

  • Birst
  • Klipfolio
  • Manthan
  • Microsoft
  • Salesforce

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