Gartner Research

Willful Disruption: Three Ways That Facebook Disrupts

Published: 05 May 2017

ID: G00328144

Analyst(s): Brian Blau


Facebook has vaulted itself to the upper echelon of the technology industry by disrupting conventions and harnessing new technology in ways others haven't. Technology business unit leaders should identify and use disruptive strategies that emulate Facebook's to change business outcomes.

Table Of Contents


  • Facebook Disrupts in Many Ways
  • Facebook Disrupted Social Users, Not Competitors
  • Move Fast and Break Things, With Caution
  • Disruptive Acquisitions at Any Cost
  • Impact of Disruption Can Be a Leveraged Effect

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.