Gartner Research

Willful Disruption: Three Ways That Facebook Disrupts

Published: 05 May 2017

ID: G00328144

Analyst(s): Brian Blau

Summary

Facebook has vaulted itself to the upper echelon of the technology industry by disrupting conventions and harnessing new technology in ways others haven't. Technology business unit leaders should identify and use disruptive strategies that emulate Facebook's to change business outcomes.

Table Of Contents

Analysis

  • Facebook Disrupts in Many Ways
  • Facebook Disrupted Social Users, Not Competitors
  • Move Fast and Break Things, With Caution
  • Disruptive Acquisitions at Any Cost
  • Impact of Disruption Can Be a Leveraged Effect

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