Gartner Research

Research Presentation for 'The CIO's Trusted Advisor Playbook: Selling and Persuasion'

Published: 05 May 2017

ID: G00327911

Analyst(s): Leigh McMullen , Ed Gabrys


This research presentation is for the report "The CIO's Trusted Advisor Playbook: Selling and Persuasion," which addresses how CIOs can use a modern understanding of neuroscience plus well-established selling and persuasion techniques to become trusted advisors to their enterprises' senior leaders.

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