Gartner Research

Dealing With Disruption: Collaborate With or Compete Against the Digital Giants

Published: 05 May 2017

ID: G00326001

Analyst(s): David Smith , Hung LeHong

Summary

As enterprises increasingly digitalize their products and services, digital giants can become involved in or even take over the digital experience. CIOs who are building or expanding digital businesses should work with CSOs to decide how to deal with this disruption: fight these giants or join them?

Table Of Contents

Analysis

  • The Digital Giants Have Been Less Influential in B2B Areas
  • Recommendations

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