Gartner Research

Dealing With Disruption: Collaborate With or Compete Against the Digital Giants

Published: 05 May 2017

ID: G00326001

Analyst(s): David Smith , Hung LeHong


As enterprises increasingly digitalize their products and services, digital giants can become involved in or even take over the digital experience. CIOs who are building or expanding digital businesses should work with CSOs to decide how to deal with this disruption: fight these giants or join them?

Table Of Contents


  • The Digital Giants Have Been Less Influential in B2B Areas
  • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.