Gartner Research

Reinventing Applications as Products for the Digital World

Published: 09 May 2017

ID: G00327739

Analyst(s): Richard Marshall, Mike Gilpin


Delivering business value via applications is dying out as firms struggle to deliver next-generation experiences using innovative application architectures, APIs and machine learning. Application leaders must adopt a product-centric model to maximize the value they deliver on new digital platforms.

Table Of Contents


  • Application Leaders Must Learn to Act Like Lean Startups
  • SaaS Applications Complicate Application Strategy for Digital
  • Improvised Continuous Experiences Also Demand the Product Model

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