Fewer than half of marketing leaders responsible for content marketing deem their programs effective. Lack of a clear strategy tied to business objectives leaves programs floundering. Use these six elements to focus your content marketing efforts to gain buy-in and deliver results.
- Build Your Content Marketing Strategy With Clear Goals
- Define Six Elements of Your Content Marketing Strategy
- Journey Stages
- Estimated Budget and ROI
- Prioritize Personas, Journey Stages and Storylines to Build ROI Estimates
- Estimating Content Sourcing Costs
- Estimating Content Promotion Costs
- Estimating Overhead Costs
- Estimating Tools and Technology Costs
- Setting ROI Expectations
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