Gartner Research

Adopt a CMO Mindset to Succeed With Postmodern ERP

Published: 09 May 2017

ID: G00289426

Analyst(s): Christian Hestermann , Paul Saunders


CIOs involved in transformational postmodern ERP initiatives often downplay the value of clear, relevant communications to end users. This research suggests adopting a chief marketing officer mindset to bridge the gap between the ERP project team and the users, to achieve postmodern ERP success.

Table Of Contents
  • Key Challenges



  • Ensure That Communication Is Well-Delivered, Effective, Relevant and Engaging
  • Install a Professional CMO and Communication Experts Inside the Project Team
  • Act Like a Business Application Vendor by Being Proactive and Adaptable
  • Build Upon a Base of Credibility by Promoting Past Successes and Targeting Quick Wins to Delight and Surprise Your Stakeholders

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