Gartner Research

Mastering the Role of Products in the Digital Era

Published: 09 May 2017

ID: G00319538

Analyst(s): Donna Scott , Mike Gilpin , Mike West


Application leaders must master the delivery of products for the digital era, linking the value streams delivered by agile teams with the customers and businesses they serve. IT and business leaders must agree on a common vision and roadmap for products in order to succeed with digital business.

Table Of Contents


  • Applying Product Management in the Digital Business Era
    • Product Management in the Digital Era Centers on Customers
  • Applying Lean Practices to Product Management
  • Applying Product Management to Digital Platforms
    • Product Management More Clearly Links Platform Investment to Business Value

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