Gartner Research

Factor Machine Cultures Into Digital Product Designs

Published: 10 May 2017

ID: G00328577

Analyst(s): Jorge Lopez


Digital products exhibit distinct cultures, reflecting the choices of designers. These cultures will clash in the real world, with unpredictable results. CIOs must protect the brand by factoring culture into digital business design.

Table Of Contents
  • Key Challenges



  • Understand Why Machine Culture Matters
  • Incorporate Machine Culture in Design and Branding
  • Anticipate Others' Expectations for Your Smart Machines
  • Influence the Reconciliation of Different Machine Cultures

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