Gartner Research

Tech Go-to-Market: How to Apply the Minimum Viable Product Approach to Improve New Product Success

Published: 11 May 2017

ID: G00327837

Analyst(s): Eric Trenk

Summary

Releasing a minimum viable product will fail to provide the intended learning and validation if the approach is misapplied, resulting in wasted time and resources. This research guides technology product management leaders to effectively use the MVP approach to improve the success of new products.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use an MVP Approach to Reduce Risk Through Learning and Validation
  • Release Only After the MVP Is Complete Enough to Deliver Business Value
  • Price the MVP Using the Full Product's Pricing Model
  • Limit Investment in the MVP's Introduction to Market
  • Conclusion

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