Gartner Research

Algorithmic Retailing: Using AI to Drive Smart Automation

Published: 12 May 2017

ID: G00325417

Analyst(s): Robert Hetu

Summary

Retailers must use AI to automate and deliver better decisions and make it possible for associates to be customer experience differentiators. CIOs can use this research to identify opportunities to use AI to drive smart automation.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • By 2020, retailers will use AI to hone the accuracy of and accelerate human decision making well beyond current levels
  • To avoid losing market share, retailers are redirecting resources toward activities that differentiate the customer experience and increase the speed of innovation
  • Business users struggle with identifying the difference between the superficial and the essential needs when responding to the changes in process and information, causing lost opportunities

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.