Gartner Research

Algorithmic Retailing: Using AI to Drive Smart Automation

Published: 12 May 2017

ID: G00325417

Analyst(s): Robert Hetu


Retailers must use AI to automate and deliver better decisions and make it possible for associates to be customer experience differentiators. CIOs can use this research to identify opportunities to use AI to drive smart automation.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • By 2020, retailers will use AI to hone the accuracy of and accelerate human decision making well beyond current levels
  • To avoid losing market share, retailers are redirecting resources toward activities that differentiate the customer experience and increase the speed of innovation
  • Business users struggle with identifying the difference between the superficial and the essential needs when responding to the changes in process and information, causing lost opportunities

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